Brand Aura Index

Discover the brands that are reshaping the beauty landscape in Taiwan! In Q4 2025, SK-II, YSL Beauty, Laneige, Dasique, and Fenty Beauty topped the Brand Aura Index, each leveraging unique strategies to connect with consumers. From SK-II's gender-inclusive narrative to YSL's intellectual influencer collaborations, these brands are pushing boundaries and redefining luxury. Laneige's playful holiday campaign and Dasique's micro-influencer approach further highlight the innovative tactics driving engagement. Even Fenty Beauty, without local distribution, continues to captivate audiences. Dive into the details of their success and see what sets them apart in Asia’s vibrant creator economy!