YSL Beauty and Tod’s have emerged as the top influencers in Taiwan's luxury and beauty markets, according to the latest Brand Aura Index from Kolr. With Taiwan's luxury goods retail sales reaching over US$10 billion and a booming beauty market, the report highlights the evolving strategies of brands embracing influencer partnerships. Discover how YSL Beauty and Tod’s are leveraging high-profile influencers to connect with consumers, and learn about the rising stars in the industry. Dive into the insights that reveal the future of influencer marketing in this dynamic market!
Discover the brands that are reshaping the beauty landscape in Taiwan! In Q4 2025, SK-II, YSL Beauty, Laneige, Dasique, and Fenty Beauty topped the Brand Aura Index, each leveraging unique strategies to connect with consumers. From SK-II's gender-inclusive narrative to YSL's intellectual influencer collaborations, these brands are pushing boundaries and redefining luxury. Laneige's playful holiday campaign and Dasique's micro-influencer approach further highlight the innovative tactics driving engagement. Even Fenty Beauty, without local distribution, continues to captivate audiences. Dive into the details of their success and see what sets them apart in Asia’s vibrant creator economy!
Brand Aura Index is Asia’s first data-driven benchmark for measuring brand influence in the creator economy. Built on four dimensions—Exposure, Resonance, Vitality, and Affinity—it helps brands understand true influencer impact, compare performance against competitors, and make more strategic, long-term creator and marketing decisions.
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AI 解析你的網路分身！｜Kolr 社群人格測驗遊戲，曝光你深埋在「脆」裡的真實面貌！