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Kolr kicked off its inaugural Brand Aura Index this month, a leaderboard of best performing brands in Asia’s creator economy. We began with Taiwan beauty, and in this article, we analyze what drove success for each of the best performing brands and the creators they collaborated with in Q4 of 2025.

1. SK-II

SK-II topped the Brand Aura Index in Q4 2025 by pushing the boundaries of traditional luxury skincare and reshaping the premium category in Taiwan with a more modern, inclusive philosophy.

Rather than relying on traditional female-targeted messaging, the brand leaned into a gender-inclusive narrative that positioned skincare as a modern form of self-management for anyone invested in their appearance and well-being. This shift gained major traction through collaborations with male creators, most notably Ivan Chang (@wow4ivan), whose grounded, style-driven content brought both trust and cultural resonance. By lowering the psychological barrier for male consumers and engaging younger audiences with a refreshed perspective, SK-II expanded its reach and secured the top spot on the index.

This SK-II Christmas collaboration with Ivan was a standout winner, generating 3.54M views, 58.5K total engagements, and a 10.79% engagement rate, demonstrating that premium holiday storytelling can drive results in Taiwan.

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2. YSL Beauty 

YSL’s creator strategy stood out in Taiwan by leaning into its high-fashion, couture DNA, pairing premium brand codes with creators who deliver authority at scale. The best performing creator content came from 喵Miya (@linxianya), whose powder foundation video achieved 769K views, 14,265 total engagements, and an impressive 11.14% engagement rate. 

Miya’s secret-sauce is her clear, tutorial-driven presentations, which give info on aspects such as a product’s texture, finish, and how it feels. This functional, evidence-led content lends a necessary authority, perfectly aligning with YSL’s premium brand positioning. 

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3. Laneige

Laneige delivered a strong Q4 in Taiwan through a smart blend of global narrative and local creator credibility. The global “Play with Wonders” holiday campaign, launched in late November 2025, created significant seasonal momentum with its playful, carnival-inspired visual world.

Locally, the strongest engagement came from Oona(巫娜娜) (@oonatw), whose signature #巫娜娜測底妝(#OonaTestsBaseMakeup) series affirmed her as one of Taiwan’s most trusted voices in skincare. Her Laneige Instagram Reel successfully delivered 5,725 total engagements from a 32K-follower base, outperforming the Taiwan baseline. 

Oona’s popularity stems from her transparent 10-point testing system, establishing her as one of Taiwan’s most authoritative voices in skincare products. For Laneige, her content successfully translated the global campaign’s energy into local credibility, reinforcing the brand’s standing in base makeup.

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4. Dasique 

Korean brand, Dasique capitalized on a well-thought-out micro-influencer strategy that tapped into the current high levels of enthusiasm for both K-beauty and K-pop in Taiwan.  

A great example is Lyu (@lin890106), a micro-influencer whose content spans Korean beauty, culture, and fashion. Her Korea-style aesthetic made her a highly fitting ambassador for both Dasique and the current zeitgeist.

Despite a relatively small follower base (under 7,000), her best performing post that mentioned Dasique generated over 12,000 total engagements, resulting in an exceptional 174.4% engagement rate. By anchoring the content to a Taipei pop-up store moment, the post created urgency and FOMO during the Q4 shopping period, translating directly into comments, likes, and saves and outperforming larger creators in impact

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5. Fenty Beauty 

Rihanna’s Fenty Beauty continues to command strong attention in Taiwan despite having no local counters or official distribution. The brand’s global buzz, especially around its contour products, drives consistent organic conversation among Taiwanese creators. 

The top-performing post from a creator mentioning Fenty Beauty in Taiwan in Q4 was an Instagram post by Dominique Linn (@_dominiquelinn), which delivered a strong balance of reach and engagement for a mid-sized account. With 16,591 followers, the post achieved an estimated 3.6K reach, a 35.7% view rate, while the creator’s account saw 53.4% follower growth over the quarter, signaling rising relevance and audience trust. The post’s success came down to creator fit: Dominique’s unapologetically real, everyday product commentary aligned closely with Fenty’s strategy of scaling authentic, real-customer-style content, helping the brand build credibility and social proof in Taiwan’s beauty community.

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For a deeper look at how the Brand Aura Index is constructed and how scores are calculated, explore our methodology article.