{"id":21414,"date":"2024-07-04T15:05:00","date_gmt":"2024-07-04T07:05:00","guid":{"rendered":"https:\/\/internal-www.kolr.ai\/?p=21414"},"modified":"2024-10-25T18:10:59","modified_gmt":"2024-10-25T10:10:59","slug":"hr-must-read-promoting-company-and-brand-with-the-power-of-influencers","status":"publish","type":"post","link":"https:\/\/internal-www.kolr.ai\/en\/trends\/hr-must-read-promoting-company-and-brand-with-the-power-of-influencers\/","title":{"rendered":"HR Must-Read: Promoting Company and Brand With the Power of Influencers"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.yourator.co\/articles\/272\" target=\"_blank\" rel=\"noreferrer noopener\">Yourator<\/a>, a Human Resources Matching Platform, points out that the new generation of young individuals places greater importance on a company\u2019s culture, vision, and values. Therefore, \u201cemployer branding\u201d is slowly becoming one of the key factors for HR in recruiting new talents.<\/p>\n\n\n\n<p>According to a survey conducted by&nbsp;<a href=\"https:\/\/blog.104.com.tw\/4-hr-common-employer-brand-problems\/\" target=\"_blank\" rel=\"noreferrer noopener\">104 Job Bank<\/a>, there are four major challenges faced by employers in building their brands: uncertainty in assessing effectiveness; lack of knowledge and methodology; lack of creative capabilities in designing; and the senior management\u2019s lack of emphasis, shortage of manpower, or budget.&nbsp;<\/p>\n\n\n\n<p>Influencer collaboration can address the lack of creative capabilities in designing by bringing traffic and hype, as well as generate positive sparks with the influencer\u2019s fan base.<\/p>\n\n\n\n<p>In recent years, many companies have sought influencer collaborations to promote their brand philosophy, company environment, employee benefits, etc. Through unboxing, experiential content, and all sorts of other formats, many brands hope to increase visibility and attract talent.&nbsp;<\/p>\n\n\n\n<p>How exactly can influencers assist companies in shaping a positive image? This article will delve into this topic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Which Aspects Help Businesses Attract and Retain Talent?<\/h2>\n\n\n\n<p>According to 104 Job Bank, an employer brand is composed of the acronym, JOBS: Jobs; Organization; Benefits; and Society.<\/p>\n\n\n\n<ul>\n<li>Jobs: Learning opportunities, challenges, autonomy, working hours, company environment, company location, etc.<\/li>\n\n\n\n<li>Organization: Colleagues, immediate supervisors, bosses, company culture, company reputation, promotion opportunities, employee evaluations, vision, mission, etc.<\/li>\n\n\n\n<li>Benefits: Salary, company benefits, company performance, employee stock options, etc.<\/li>\n\n\n\n<li>Society: Corporate social responsibility, sustainable development goals, etc.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How Can Having a Good Employer Branding Benefit a Brand or Company?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Enhance Corporate Productivity and Cohesion<\/h3>\n\n\n\n<p>A clear and concise company vision and mission can help motivate employees. It provides them with a clearer sense of work goals and ultimately enhances productivity. When employees understand the company\u2019s objectives and the direction of their efforts, they tend to have a stronger sense of commitment to their work.&nbsp;<\/p>\n\n\n\n<p>Additionally, if a company cultivates a positive and healthy organizational culture, employees are more likely to band together, provide support, and learn from each other. This, in turn, contributes to an overall improvement in corporate productivity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Creating Positive Brand Sentiment and Likability Helps Reduce Recruitment Costs<\/h3>\n\n\n\n<p>Recruiting top talent has always been the focus of every enterprise, and establishing positive brand sentiment and likability is a crucial factor in reducing recruitment costs. When a company has a strong reputation and positive word-of-mouth, the number of applicants increases naturally, and the pool of candidates meeting the company\u2019s expectations grows.&nbsp;<\/p>\n\n\n\n<p>Building good employer branding not only has the potential to shorten the recruitment timeline for HR but also decreases the costs associated with job advertising and other manpower expenses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Can Influencers Assist Companies in Shaping Their Brand Image?<\/h2>\n\n\n\n<p>Companies can leverage influencers to generate visibility and excitement. Beyond enhancing public favorability, influencers can also promote corporate events and recruitment schedules, contributing to the creation of a positive employer image. The following examples illustrate this:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create buzz, increase overall exposure, and enhance audience understanding of the brand<\/h3>\n\n\n\n<p>Collaborating with influencers not only brings traffic and attention to the brand but also allows for the development of engaging marketing campaigns by leveraging the unique characteristics and experiences of the influencers. This approach helps generate buzz, spark interest, and initiate discussions.<\/p>\n\n\n\n<p><a href=\"https:\/\/app.kolradar.com\/kol\/d24c8a13-bf57-4b55-a2fb-ec24f06e3895?isUnlocked=1&amp;platform=ig\" target=\"_blank\" rel=\"noreferrer noopener\">Ray Du<\/a>&nbsp;and his sister collaborated on a video titled \u201cHow Good Should Your English Be to Work in a Tech Company? A Look Inside Taiwan\u2019s Semiconductor Industry with Ray Du and Ray Du\u2019s sister!\u201d The video targeted audiences interested in understanding the English proficiency of employees in tech companies and garnered 2,528,245 views, achieving a high level of exposure.&nbsp;<\/p>\n\n\n\n<p>The video\u2019s concept involved the duo posing as \u201cHR professionals\u201d and infiltrating the office of a tech company to assess the English proficiency of engineers. They also introduced the company\u2019s services, office environment, and employee cafeteria. Towards the end of the video, through interviews with HR representatives, Ray Du, and his sister explained why the company values English proficiency and sought advice from HR for young individuals aspiring to join the company. This not only proved beneficial for job seekers but also effectively increased the audience\u2019s awareness of the company.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.youtube.com\/watch?v=P7Q_PA5b_uE\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/internal-www.kolr.ai\/wp-content\/uploads\/2024\/08\/unnamed-224.png\" alt=\"Ray Du's English YouTube Video\"\/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/app.kolradar.com\/kol\/d24c8a13-bf57-4b55-a2fb-ec24f06e3895?isUnlocked=1&amp;platform=ig\" target=\"_blank\" rel=\"noreferrer noopener\">Ray Du<\/a>&nbsp;and Ray Du\u2019s sister visited a semiconductor technology company in Taiwan to film an English proficiency testing program and introduced the company to the audience.&nbsp;<br>Resources:&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=P7Q_PA5b_uE\" target=\"_blank\" rel=\"noreferrer noopener\">Ray Du English<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Enhance the public\u2019s favorable perception of the employing company<\/h3>\n\n\n\n<p><br>Influencers wield significant influence and appeal. They can use their image and style to shape a company\u2019s image and vibe, ultimately enhancing the company\u2019s likability.&nbsp;<\/p>\n\n\n\n<p>For instance,&nbsp;<a href=\"https:\/\/ikala.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">iKala<\/a>&nbsp;invited YouTuber&nbsp;<a href=\"https:\/\/app.kolradar.com\/kol\/13291748-47ef-4de6-962a-ca28efbda8a3?platform=ig&amp;isUnlocked=1\" target=\"_blank\" rel=\"noreferrer noopener\">The DoDo Men<\/a>&nbsp;to experience a \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=EfNNwPsEaFI\" target=\"_blank\" rel=\"noreferrer noopener\">Day as a Cross-Border AI Company CEO<\/a>,\u201d showcasing iKala\u2019s employee benefits, and organizational culture, and offering fans insights into the CEO\u2019s daily routine. Through The DoDo Men\u2019s humorous interviewing style and presentation, the audience gains a clearer understanding of how iKala embodies core values such as \u201cfreedom and responsibility\u201d and a \u201cgrowth mindset.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.youtube.com\/watch?v=EfNNwPsEaFI\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/internal-www.kolr.ai\/wp-content\/uploads\/2024\/08\/unnamed-225.png\" alt=\"The DoDo Men's YouTube Video\"\/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/app.kolradar.com\/kol\/13291748-47ef-4de6-962a-ca28efbda8a3?platform=ig\" target=\"_blank\" rel=\"noreferrer noopener\">The DoDo Men<\/a>&nbsp;experiencing a day as the CEO of&nbsp;<a href=\"https:\/\/ikala.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">iKala<\/a>, unpacking&nbsp;<a href=\"https:\/\/ikala.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">iKala\u2019s<\/a>&nbsp;employee benefits and organizational culture.<br>Resources:&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=EfNNwPsEaFI\" target=\"_blank\" rel=\"noreferrer noopener\">The DoDo Men<\/a><\/figcaption><\/figure>\n\n\n\n<p>In the comments section beneath the video, frequent affirmations from the audience regarding iKala\u2019s corporate culture can be observed. There were comments such as \u201cEnvious workplace culture,\u201d \u201cEmployees seem really happy,\u201d and \u201cHiring visually impaired individuals as massage therapists is a plus!\u201d These comments indicate that the collaboration video between iKala and The DoDo Men has successfully heightened the audience\u2019s favorable perception of the employer company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Assist the audience in gaining a better understanding of the comprehensive education and training within the company<\/h2>\n\n\n\n<p>Companies can invite influencers to share content about company culture, recruitment information, etc., to enhance visibility among potential talents. In addition, having influencers \u201cunbox the company\u201d can help newcomers better understand the internal employee training and work processes, thus reducing the psychological barriers when submitting job applications.<\/p>\n\n\n\n<p>For example, the popular YouTube show \u201c<a href=\"https:\/\/app.kolradar.com\/kol\/7768701d-f045-4b5a-9770-1b87752b3c89?keyword=%E6%9C%A8%E6%9B%9C&amp;platform=ig\" target=\"_blank\" rel=\"noreferrer noopener\">\u6728\u66dc\u56db\u8d85\u73a9<\/a>\u201d created a video titled \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=d5Y3JmM_EzU&amp;t=2919s\" target=\"_blank\" rel=\"noreferrer noopener\">A Day as a TSMC Equipment Engineer<\/a>.\u201d In addition to guiding viewers through unboxing the company\u2019s facilities and employee benefits, the host, \u90b0\u667a\u6e90, shared his son\u2019s, \u90b0\u9756, firsthand experience as a \u201cNewly Hired Equipment Engineer,\u201d providing insights into the internal training process.&nbsp;<\/p>\n\n\n\n<p>This allowed the audience to get a glimpse of TSMC\u2019s thorough employee training. Towards the end of the video, \u201c\u6728\u66dc\u56db\u8d85\u73a9\u201d included links for campus recruitment submissions and other job vacancy information in the video description. By doing this, he leveraged the enthusiasm around campus recruitment in the months of March and April to promote the company\u2019s recruitment opportunities.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.youtube.com\/watch?v=d5Y3JmM_EzU&amp;t=2919s\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/internal-www.kolr.ai\/wp-content\/uploads\/2024\/08\/unnamed-226.png\" alt=\"\u6728\u66dc\u56db\u8d85\u73a9's YouTube Video\"\/><\/a><figcaption class=\"wp-element-caption\">The company invited \u90b0\u667a\u6e90, the host of \u201c<a href=\"https:\/\/app.kolradar.com\/kol\/7768701d-f045-4b5a-9770-1b87752b3c89?keyword=%E6%9C%A8%E6%9B%9C&amp;platform=ig\" target=\"_blank\" rel=\"noreferrer noopener\">\u6728\u66dc\u56db\u8d85\u73a9<\/a>,\u201d and his son \u90b0\u9756, who is studying in the Department of Electrical Engineering at National Taiwan University, to visit the company.<br>Resources:&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=d5Y3JmM_EzU&amp;t=2919s\" target=\"_blank\" rel=\"noreferrer noopener\">\u6728\u66dc\u56db\u8d85\u73a9<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Convey the most authentic experiences through employee interviews<\/h3>\n\n\n\n<p><a href=\"https:\/\/app.kolradar.com\/kol\/717f66bf-5645-4022-8bc7-686c9e38ef2a?isUnlocked=1&amp;platform=ig\" target=\"_blank\" rel=\"noreferrer noopener\">Crown Du<\/a>&nbsp;collaborated with a technology company to set up a pop-up store within the company premises, documenting the process in a&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=t_V-vi7vBvY\" target=\"_blank\" rel=\"noreferrer noopener\">video<\/a>. In the video, along with her brother Ray Du, they not only captured the setup of the pop-up store but also introduced the company\u2019s main products and services, providing a comprehensive view of the company\u2019s environment and culture. Furthermore, the video featured employees sharing what they think are the best company perks to convey the company\u2019s commitment to the physical and mental well-being of its staff. Ultimately, this enhanced the public\u2019s positive impression of the company.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.youtube.com\/watch?v=t_V-vi7vBvY\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/internal-www.kolr.ai\/wp-content\/uploads\/2024\/08\/unnamed-227.png\" alt=\"Crown Du's YouTube Video\"\/><\/a><figcaption class=\"wp-element-caption\">Frontline employees sharing about the best company perks helps enhance the audience\u2019s positive impression of the company.<br>Resources:&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=t_V-vi7vBvY\" target=\"_blank\" rel=\"noreferrer noopener\">Crown Du<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Kol Radar Assists Businesses in Finding Suitable Influencers<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.kolradar.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">KOL Radar\u2019s<\/a>&nbsp;exclusive AI influencer database includes over 300,000,000 profiles of influencers from various countries, along with real-time social media data from platforms such as Facebook, YouTube, Instagram, TikTok, and Twitter, totaling up to billions of entries. Users of the platform can utilize diverse filters, including country\/region, influencer type, social media platform, follower count, engagement\/growth rate, etc.&nbsp;<\/p>\n\n\n\n<p>With the additional functionality of post-keyword matching, users can precisely identify potential influencer candidates. Subsequently, by using the platform\u2019s AI for real-time computation of KOL community data, which includes metrics such as average viewership, average engagement rate, growth rate, etc., social media performance is measured comprehensively and from multiple perspectives. This enables the platform to filter the most suitable candidates for collaboration.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.kolradar.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1538\" height=\"889\" src=\"https:\/\/internal-www.kolr.ai\/wp-content\/uploads\/2024\/10\/image.png\" alt=\"Image\" class=\"wp-image-32022\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/app.kolradar.com\/register?from=toast&amp;lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/internal-www.kolr.ai\/wp-content\/uploads\/2024\/08\/13-19.png\" alt=\"\" class=\"wp-image-1880\"\/><\/a><\/figure>\n\n\n\n<p>If you would like to know more about influencer marketing, feel free to consult KOL Radar for free at<a href=\"https:\/\/www.kolradar.com\/solution\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0<\/a><a href=\"https:\/\/www.kolradar.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.kolradar.com\/en\/solution<\/a>.<\/p>\n\n\n\n<p>\u25b6\ufe0e This article may not be reproduced, reprinted, publicly broadcast, or publicly transmitted without permission. The copyright and image rights of the pictures and data referenced in this article belong to their respective owners.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how influencers can elevate your company&#8217;s employer branding, reduce recruitment costs, and enhance workplace culture. Expert insights and strategies.<\/p>\n","protected":false},"author":69,"featured_media":21415,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1193],"tags":[1121,1176,1368],"blocksy_meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/internal-www.kolr.ai\/en\/wp-json\/wp\/v2\/posts\/21414"}],"collection":[{"href":"https:\/\/internal-www.kolr.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/internal-www.kolr.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/internal-www.kolr.ai\/en\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/internal-www.kolr.ai\/en\/wp-json\/wp\/v2\/comments?post=21414"}],"version-history":[{"count":3,"href":"https:\/\/internal-www.kolr.ai\/en\/wp-json\/wp\/v2\/posts\/21414\/revisions"}],"predecessor-version":[{"id":32028,"href":"https:\/\/internal-www.kolr.ai\/en\/wp-json\/wp\/v2\/posts\/21414\/revisions\/32028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/internal-www.kolr.ai\/en\/wp-json\/wp\/v2\/media\/21415"}],"wp:attachment":[{"href":"https:\/\/internal-www.kolr.ai\/en\/wp-json\/wp\/v2\/media?parent=21414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/internal-www.kolr.ai\/en\/wp-json\/wp\/v2\/categories?post=21414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/internal-www.kolr.ai\/en\/wp-json\/wp\/v2\/tags?post=21414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}